NRL: Nothing Hits You Like Origin

No NRL game has as fierce a rivalry as the annual clash between New South Wales and Queensland. So when I had the enviable opportunity to create the ad campaign for this most iconic of footy series, I played up the shit-your-pants intensity of how the players and fans feel in the agonising minutes before kick-off.

The line was simple, but it was everywhere, and it worked. All three games 100% sold out.