LEGO: The Unstoppable Academy

Please note: this initiative is ongoing.

LEGO is all about championing kids’ creativity. However, the company’s own research found that more than boys, girls feel the need to be perfect. And that can inhibit their confidence to express themselves creatively.

So to show that LEGO stood for girls’ creativity, we decided to put our money where our mouths are and give girls a platform to flex their creative muscle. We created an unprecedented mentorship program called the Unstoppable Academy. 

The Unstoppable Academy is a year-long internship like no other, giving three incredible girls from across Australia and New Zealand the opportunity to flex their creative muscle with LEGO’s incredible roster of brand partners. They’ll design clothes with H&M, dream up the homes of the future with Multiplex, create bespoke kits for the Matildas – and of course, design LEGO sets with LEGO itself.

The program will continue through 2024 and into early 2025.