AtWork Australia: Work’s For Everyone
AtWork Australia helps people with disabilities find jobs. And the issue they often face is that prospective employers don’t realise that people with disabilities have skills in spades.
So we created a campaign that brought these skills to life. Shot with real people living with disabilities, who have overcome challenges thanks to the unique skills they possess.
The campaign prompted thousands of enquiries to its landing page, plus a 169% increase in monthly enquiries, and was shortlisted for a B&T Award for Diversity.